Kind Stranger
2022
Visual Identity
Art Direction
Web Design
Packaging Design
Print Design
Kind Stranger exists to promote present moment awareness in our daily lives. Our unique stacks can help provide an alertness of mind and a calmness of body, enabling a flow state.
As a creative professional and busy mom with a nostalgic love for mushrooms, she wanted to create blends with purpose that could suit people’s lives and didn’t get in the way of early mornings and long nights. A healthy alternative to the mind and body which would still allow us to feel present and engaged while reconnecting lost pathways. The capsules married my passion for plants, mushrooms and better-for-you ingredients with feel-good adaptogens.


LOGOTYPE
The brand was born at a very strange time during the pandemic when everyone was keeping their distance but trying to be friendly. The spacing in the logo reflects the character of our culture during that strange time.








SETTING THE MOOD
The art direction for the 2022 shoot was dreamily surreal and featured imagery with lurid botanicals. The entire ideation was centered around finding perfection in imperfections and ethereal visions.
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Photography: Brit Gill



