Chip and Pepper
2023-25
Brand Identity
Apparel Graphic Design
Creative Direction
Drop Strategy
Photography & Video
Art Direction
Campaign Design
E-Commerce UX
Chip & Pepper is a heritage streetwear brand with deep 90s roots, revived through a modern creative lens. I rebuilt the brand’s identity, graphic language, and drop structure to bring back the cult energy it was known for — but with elevated design, specialty dyes, and collectible capsule releases made for today’s audience.
There’s no forced nostalgia here — just an authentic comeback powered by strong design, clear storytelling, and a renewed creative point of view.
THE COMEBACK
​No fake distressing, no studio tricks. Just real buckshot, real denim, real rebellion. This drop marks the first official revival of our heritage pieces: raw, imperfect, and full of attitude. Buckshot isn’t just a hoodie or a graphic—it’s a story about breaking rules, building legend, and bringing back the unapologetic spirit that made Chip & Pepper iconic in the first place.
SETTING THE MOOD
Chip & Pepper shoots have never been about perfection—they’re about attitude. For the Buckshot Revival, we built the world the same way the brand was built back in the day: by doing whatever we wanted. Every drop gets its own universe, crafted by hand, stitched with chaos, humour, and outlaw energy. The sets, the clothes, the mood—nothing is random, everything is Chip & Pepper.
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Photography: Rae Brown