Burb
2018
Visual Identity
Creative Direction
Web Design
Retail Product Design
Print Design
Burb is a retail brand grown out of a love for cannabis and fashion. Rather than preaching on how we’re different from the rest, they focus on delivering authentic experiences through curated cannabis, premium cut-and-sew apparel, and finer smoking accessories.
Burb is not constrained by illusions of grandeur or strict corporate rules. They're simply a group of friends, passionate about cannabis, and trying to raise the bar on how the industry is perceived and retailed. Burb is run by cannabis consumers, a light culture in its essence.


RETAIL PRODUCT DESIGN
Everything from the floor to the walls was heavily curated. Every accessory ordered was customized and soaked int he brand's unique Pantone.










SETTING THE MOOD
The art direction for the shoot was softly lit by natural light, featuring subtle colours, placed in front of moody backgrounds and surrounded by swirls of atmospheric smoke. Simply put, the concept of the shoot was to “create imagery that looks cool when you’re high.”
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Photography: Santiago de Hoyos
