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Burb

2018

Visual Identity

Creative Direction 

Web Design

Retail Product Design

Print Design

Burb is a retail brand grown out of a love for cannabis and fashion.  Rather than preaching on how we’re different from the rest, they focus on delivering authentic experiences through curated cannabis, premium cut-and-sew apparel, and finer smoking accessories.

          Burb is not constrained by illusions of grandeur or strict corporate rules. They're simply a group of friends, passionate about cannabis, and trying to raise the bar on how the industry is perceived and retailed. Burb is run by cannabis consumers, a light culture in its essence. 

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RETAIL PRODUCT DESIGN 

            Everything from the floor to the walls was heavily curated. Every accessory ordered was customized and soaked int he brand's unique Pantone. 

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SETTING THE MOOD

            The art direction for the shoot was softly lit by natural light, featuring  subtle colours, placed in front of moody backgrounds and surrounded by swirls of atmospheric smoke. Simply put, the concept of the shoot was to “create imagery that looks cool when you’re high.”

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Photography: Santiago de Hoyos

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Welcome to the award-winning creative practice of Rae J. Brown, specializing in branding, creative direction and design for a wide range of global clients. 

For project enquiries get in touch
or call the studio on: +1 (778) 363 4522

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